How to Set Up a Facebook Business Page
Step 1. Log in to Facebook & create a page.
Remember, you need to use your personal Facebook account to create a Facebook business page, so first, you have to log in to your personal account.
In case you don't have a Facebook account, click "Create New Account" and make one.
If you already have your Facebook account, just log in. Once you're logged in, you will be redirected to your Homepage. On the left side, go to Pages and click "Create New Page."
Step 2. Enter your business information.
On the next screen, put your basic business information, such as your page name, category, and a description of your business.
So, just fill out the following information one by one:
Name
Category
Description
After filling them out, click the “Create Page” button at the bottom of the screen.
Step 3. Upload Your Profile Picture & Cover Photo
After putting in your basic information, you can now upload your profile picture and cover photo.
Businesses usually use their logo as a profile picture, but you may use any photo representing your business and branding.
Profile photo: Upload it from your computer or smartphone.
Cover photo: Ensure it is visually eye-catching. It should also represent your business. To avoid photo sizing problems, use Canva to create your cover photo. It’s free, and you can use pre-designed templates to make your own cover photo easily.
Now, once you're done adding a profile picture and a cover photo to your Facebook business page, click "Save."
Below is a tutorial video on How to Set Up a Facebook Business Page.
Step 4. Add relevant information & customize your business page.
Next, build out your Facebook business page with more information about your business and what it offers.
To start, go back to your homepage, and on the left side, scroll down and find the section labeled “Edit Page Info.” Just fill out the missing information in this section and make sure you check everything until the bottom part.
Ensure you complete all sections, as it may be a potential customer’s first point of reference for your business.
Just fill out the following fields:
GENERAL
Name
Username (Skip this for now, and I will discuss it later)
Description
CATEGORIES
CONTACT
Phone number
Email
Website (If you have an existing website, you add it here. If you don't have one yet, you may check this box that says, "My page doesn't have a website.")
LOCATION
Address (If you have a physical location for your business, type it here. If not, click "My Page doesn't have a location." So, type the number and street, city and state, and zip code.
SERVICE AREA
If you service different sites, you may add (up to ten areas).
HOURS
You can choose "Open on selected hours" to indicate certain hours and days you're available to answer people's messages on your Facebook page. Click "Always open" if you're available 24/7. You can also choose other settings if you like.
PRICE RANGE
Choose what fits your rate. You may choose the "Unspecified" button instead if you're unsure or don't like to publish it.
OTHER ACCOUNTS
You may add your social media handles and connect them to your Facebook page. This will allow people to see your other platforms and reach you through them.
Now, you have accomplished your basic Facebook business page. Next, go to other sections that can help you improve your page.
Step 5: Add a Call-To-Action (CTA) button to your page.
After putting essential information into your Facebook business page, add a Call-To-Action button to the page. Page visitors will be able to see this on the top right side of your page below your cover photo. This gives visitors a way to quickly take a specific action, such as follow, book now, call now, learn more, send an email, and many more.
Remember, a relevant CTA button can help generate more leads and, subsequently, increase sales.
Select which Call-To-Action button you would like to add to your page. To do this, select and click the blue “+ Add a Button” option on the left side of your page below your cover image. Next, choose which action you want your visitors to take, and follow the prompts to complete the setup.
Step 6. Set up an auto-reply on Messenger.
Go to Page Settings, then click Messaging.
Click "Starting a Messenger Conversation".
Find the Show a greeting, then turn ON the tab. Customize your message by Add Personalization.
Find During a Messenger Conversation, go to "Set up automated responses," then click "Set Up."
INSTANT REPLY
Turn on "Instant Reply" and Click "Edit."
Customize the message you send. Do this by clicking Add Personalization. After you're done, click "Save."
AWAY MESSAGES
For Away Messages, turn it on by clicking "Edit."
Set up the times you're away and unable to respond right away.
Choose the time for each day of the week.
Customize the message you send. Do this by clicking Add Personalization. After you're done, click "Save."
PREVIEW ON MESSENGER
You may also click the Preview in Messenger to see how it looks like on the Messenger app.
Step 7. Change your template & update tabs.
You can customize your tabs or menu options on your page.
Just click on the “More” button from your business page, and then select “Edit Tabs” from the options.
Then, you can change your template if you want to. Choose the tabs you want to use and display on your page using the on/off toggle. Also, you can reorder the tabs. Just drag and drop them.
Step 8. Configure Advanced Settings
There are still many additional options you have when customizing your Facebook business page on the screen's left side. While each business does not need all options, it’s helpful to familiarize yourself with these available options and see if anything suits your goals, business, and audience.
For example, if you need some people to access your Business Page, let's say a social media manager who is responsible for publishing social posts, you can create new users with different roles under “Page Roles.” Just to the Page Settings and click "Page Roles."
Moreover, you can also do things like configure messaging settings or even connect Whatsapp as you please.
Step 8. Create your username.
You can only create a username once your page reached 25 likes. Getting at least 25 likes would be easy; just invite your friends and relatives to like your newly created Facebook business page.
Once you have that, you can set the username. Just make sure you want to stick with the username you choose because after setting a username, you cannot change it.
Example of a Facebook Business Page
Here's an example of a Facebook business page created by a real estate agent so you can have inspiration and guide: https://www.facebook.com/rangerealestate/