Real estate coach Tom Ferry explains why making videos is essential if you're a realtor, as seen in this video:

He said, "You might be in the wrong career if you're not doing video."

It might seem a little extreme, but it's a good point.

Videos are now so popular that agents who want to succeed must create videos for marketing their properties to sell, and for themselves.

Why Use Videos?

Simple. Because it works.

Aside from knocking on every door on your market, video is the most effective way to build trust and likeability with buyers and sellers. It allows you to educate them on the market, show your personal side, share local news, and connect with people even if you have never met them in person.

Getting a Nashville photographer or videographer will help you create the kind of real estate videos you want.

3 Stages of Creating Video Content

One of the best techniques to make a good selling point is making informative videos and sharing them on social media platforms. It lets you attract clients and help them know everything about the market you are presenting. 

There are at least three ways of creating videos that advertise what you are trying to sell. 

1. Make your own videos. 

Creating a video yourself is not a bad idea, but you at least need basic knowledge to make it informative. 

2. Get an experienced videographer and let him assist you.

Hire a videographer and allow them to help with the hard part of the work. Hiring them for a couple of hours a week may cost you a little, but it will surely pay off. We are a videographer in Nashville who can do videos for you. 

3. Find a full-time (or almost full-time) videographer.

Let videographers do all the work to create the best video advertisement suitable for you. This might dent your budget, but it's all worth it. Nashville videographer Real Estate Photographer Pro can help you with making informative and creative videos.

Types of Real Estate Videos You Can Create

We're sharing 10 ideas from Sean Cannell that realtors can utilize to market themselves and their listings.

Here’s the list from the video:

#1. Interview videos.

Engage in conversation with others and record testimonials.

#2. Informational videos. 

Make how-to videos such as "how to choose a real estate agent" or "how to schedule an inspection."

#3. Local market updates. 

What's happening on your local market? Share the latest updates.

#4. Local business reviews. 

Which establishments in your community would you recommend to people moving to the area?

#5. Go live. 

Write a review on a new listing or a company in real-time.

#6. Listing videos. 

Make a walk-through tour of a house in listing videos. Buyers will eventually start anticipating this for all listings they view.

#7. About Me video. 

Make an introduction video for yourself so that people will get to know, like, and trust you.

#8. Community events. 

Create a film highlighting community events that are taking place in your neighborhood.

#9. Neighborhood videos. 

Discuss the area and the benefits of buying property there.

#10. Be creative. 

Put your own unique twist on things by being creative.

A Quick Tip for Your YouTube Channel

Making the most of playlists on YouTube is a quick and easy strategy to increase your YouTube channel's revenue if you decide to create more videos.

Here is a video from a real estate agent discussing the usefulness of playlists for an agent:

Making playlists specifically for different cities and types of videos may seem like such a basic step, but your viewers will enjoy how much easier your channel will be to explore. Additionally, it will help your playlist and channel rank higher in local search results, which is wise if you want to start dominating local search in your region.

You may, for instance, have the following playlists:

• Latest Videos

• Homes for sale in TOWN 1

• Homes for sale in TOWN 2

• Homes for sale in TOWN 3

• Homes I've sold

• State of the market in CITY

Need help with professional photography or videography for your property listing? Book with us now.

Real Estate Photographer Pro offers Architectural, Interior Real Estate photography, and Professional Headshots.

Photos - Video - Aerial Drone Photography and Video - Virtual Staging - Floor Plan - 360° Virtual Tour - Architectural Visualization - Professional Headshots.