Being the most-sought real estate agent in your market area can be easy if you're only equipped with the right tools, knowledge, marketing, and confidence to go out of your comfort zone. The competition in parts of Tennessee can be challenging, but it's actually easy regardless of whether you're in Nashville, Franklin, or Mount Pleasant.

In this article, you’ll learn how doing videos is a great marketing tool for your real estate business.

We’re sharing mostly great stuff from Tom Ferry, the # 1 ranked real estate coach/

In real estate coach Tom Ferry's video 'Why You Should Go ALL IN on Video + 10 Videos You Should Shoot Now', we'd love to share some cool stuff and great ideas.

Real Estate Agents Should Be Doing More Videos

Tom lays out the reasons for the importance of making videos in real estate marketing. And while many agents might feel that's probably too late for them, it's actually the other way around:

"It doesn't matter if you're watching this and you're already feeling behind. The good news is there aren't enough agents who are doing video."

We all know that videos from popular platforms like YouTube and Facebook are getting countless views - and yes, consumers love it! 

Fact: On average, people watch one billion hours on YouTube videos every single day!

And yes, while doing a blog is beneficial (such as content like this), video is a preferred form of content for many people. This point from the article in Oberlo says it all:

Consumers rely on the brands they trust, including real estate agents. Once a brand is trusted, they want to get informed and educated, get the latest happening in their market, and learn how to buy or sell a family home.

Due to this demand, the numbers prove it - video marketing means more potential profit. And when you get real estate videos as part of your marketing, it's actually an investment, not another added cost.

Those agents who tried investing in professional videos are reaping the fruits of investment for them. 

As Tom talks about 10 minutes from that video:

"When I was an enormous advocate for video launches on your listings, starting in 2010 ... and people would say, 'Oh, the cost to do that, and it didn't directly sell the home.' My client Tim Smith did the Duffy video on a $45 million house across the harbor from my place in Newport and got two buyers to write offers after watching the video. Two buyers. So what we know today is video is where it's at."

And supporting those statistics from Oberlo, here it goes:

"Video marketers get 66 percent more qualified leads per year. Why? Because if I know you, like you and trust you, if I'm watching you on video, if you're educating me as the local professional in your town, if you're showing me you're the mayor of the community, then, of course, I'm going to be way more likely to say, 'I choose you.'"

10+ Video Ideas for Real Estate Agents

Tom Ferry gives us great ideas that real estate agents should start creating right now.

And no, it's only about listing videos.

The purpose of the video ideas is to sell and promote you as an agent by increasing your online presence and introducing yourself using a video before meeting your buyers or sellers in person. 

While it's evident that not all agents are comfortable appearing in a video and that hinders them from doing one, Tom said these points:

"No one cares what you look like. Don't surprise people when you get there. ... This is for the people who are like, 'I don't like how I look on camera'. What? Do you look in the mirror every day? It's the same exact thing. You've got to get over this narcisstic; I'm not enough. Someone's going to judge me.

... Your vibe attracts your tribe. People are buying and selling with you because you're a good human being, you're good at what you do and if you put that out on video, you will amplify your goodness, and you will find more people that like people like you."

So if you're reluctant to appear in a video, stop worrying about how you look on video because people are going to see you eventually anyway, so you might as well build some familiarity before you meet in person.

Real Estate Video Ideas from Tom Ferry

Just a heads up, there's a need to watch the video to understand these ideas from Tom more. Start watching 15:30 into that video:

1. "Moving to CITY" - # Things that can help you get started in your new city."

2. "What do $XXX dollars get you in CITY."

Many people like this type of video, and it's pretty popular. Here's an example video from Orlando real estate agent Ken Pozek:

3. Makes videos of driving tours.

Feature different communities or suburbs to make people experience and know what it's like to live in an area.

Here's an example of a touring video by agent Christophe Choo featuring a gated community around Los Angeles:

4. "How's the real estate market doing in CITY?"

A friendly reminder: this should be a weekly video, so people are kept updated by you.

Here's a real estate market update example by an agent in Vancouver (though this video is doing a monthly update):

5. "A Guide on Buying Investment Properties in CITY."

Other examples include "Buying a duplex/condo in ..." or whatever is popular among investors in your location.

Watch this video as an example of this uploaded by California agent Dan Blackwell:

6. "Mistakes to Avoid When Buying Your First home in <CITY NAME>."

7. "Selling in <CITY NAME>? Avoid this $XXX,000 Marketing Mistake."

An example marketing mistake Tom suggests is using poor photos that some listings have online and pointing it out as a big mistake some agents and sellers make during the real estate process.

8. "Downsizing Guide - From a big home in CITY."

Here's a video showing how to downsize from a house to a condo, with some great tips on the lifestyle of living in a smaller space and closer to neighbors:

9. "Selling in <STATE NAME> and moving to <STATE NAME> - things to avoid."

Learn this Texas agent discussing the advantages and disadvantages of moving from California to Texas:

10. Have a question and answer portion.

Idea: Answer 30 questions about real estate in 30 days. Have your audience watch it live on social media each day.

11. You can talk about how many years you've been in the real estate industry.

In addition, you may also want to share lessons about real estate you've learned while selling homes in your area or community.

For example, if you've been selling homes for ten years, create a video called: "10 lessons I've learned in 10 years of selling homes in CITY NAME".

How Often Should You Do Videos?

Still, according to realtor Ton, he suggests doing at least one video in a week, featuring a "How's the market in CITY" video. Nonetheless, it's even better if you could share something about your community every week to show your expertise in your local area, along with a video about buying or selling in your area to establish your authority. This will also be a way to educate people.

Through the three types of videos - data (statistics, numbers), community (local events and trends), and education (sharing your expertise) - you're creating a solid library of content.

And in just less than a year or so, you could be one of the leading agents online in your market.

How to Do All Real Estate Videos Weekly?

Tom highly suggests having a videographer, or do it yourself if you can (although the ROI on hiring a videographer to have professional content is enormous), and schedule one day a week to do all of your video content for the week ahead of time. For example, Saturday is your content creation day, so every Saturday, you commit and focus a few hours to create all of those real estate marketing videos.

If you fancy, you can have 2 or 3 jackets for your video shoot, as an example, to have varying looks for each video and then, little by little, upload the various videos out every week ahead.

We know it sounds a bit intimidating and a lot of work, and it really is.

But as we've seen, this solid investment has a huge return, and your business will flourish - more than you can imagine.

Hire a Real Estate Videographer

For the best real estate photographer or videos in Middle Tennessee or North Alabama, Real Estate Photographer Pro is here to help you. Book your shoot with us now.