Are you using video marketing in your property management company?

Some fantastic statistics suggest that it should be.

The internet has become the first place buyers and tenants when they are looking for a new home.

At this point, most agents and property managers are not using the video, so it gives you a GREAT advantage over the competition.

Again and again, I learned that owners choose a company because they are using video marketing. It was the decisive factor in his choice.

Advantages of Using Video in Your Marketing

1. Video Convenience

In the busy world, we live where people seek efficient use of their time. The pre-qualification of the houses through video tours remotely is a great time saving for both the agent and the potential buyer.

People want to be able to see 10 to 20 houses in a short period. Compare the time required to see them through video instead of driving to view them all, and you will quickly see the advantage of video.

When you can take the house to the prospective buyer or tenant, you can get it quickly in front of more people.

According to an Australian real estate group report, it said that real estate listings with videos receive 403% more queries than those without videos. Hence, real estate ads with videos generate quadruple opportunities for those without videos.

2. Improve Your Email Click Rate

Videos in your emails can increase your click rates by 200% to 300%. Include a clickable thumbnail in the email that will take you to the actual video.

Some people prefer to listen to a video instead of reading a text. The video can not only be used with guided tours at home, but it is also a great advantage to be included in the blog's publications. A blog post or page on a specific topic that provides videos and texts appeals for all.

It is no secret that videos can be classified in search results.

Therefore, why would you want to add videos to your business model?

17 Reasons Video Works

However, keep in mind that if your plate is already full, adding more will not necessarily make it better.

In other words, you will have to learn to prioritize.

Choose the things to focus your time on where you will generate awareness, educate your customers to prepare them for your offer, increase demand, create shorter sales cycles, promote a free trial, and so on.

1. Enter the second largest search engine in the world.

If you did not know, YouTube is the second-largest search engine in the world. Thus, you'd better be there when your potential buyers are looking. The best opportunity here is the educational style videos, mainly because "how to" searches increased by 70% year-on-year in 2016.

2. Highest rank in the search.

YouTube is the second largest search engine. Google is the first one. When you add videos to your website, it can significantly increase your search ranking on Google (and others such as Bing and Yahoo). The truth is, adding it to your site is 50 times more likely.

3. Increase the understanding of the product.

Products can be complex, especially when you describe what your product or service does in just a few sentences on your home page. Luckily for you, the viewer's understanding of a company's product tends to increase by 74% when they watch a video instead of reading a text.

If you do not already have one, a general description video of the product of your offer and the problem you solve is near the top of our list of recommended videos to start, so you must create one of those!

4. Offer your consumers the means they want.

Today's consumers spend more time consuming digital videos than on social networks: 1 hour and 55 mins per day, compared to 1 hour and 44 minutes. Besides, according to eMarketer, four times more consumers prefer to watch a video about a product than to read it.

5. Increase email clicks.

Adding the word "video" in the subject lines of your emails can increase opening rates by 7-13%. Additionally, including the video presentation screen in the actual email itself can increase click rates.

It's essential to keep in mind that including a video in an email is usually more like placing the welcome screen in the body of the email as an image and not embedding the actual video because most email clients do not support online video playback.

Use the image that looks like a welcome screen and link the player to a separate page. You can even set the player to play automatically with the fewest clicks!

6. Build a stronger affiliation.

A video provides both audio and visual incentive. The mere activation of these two areas of the brain means that viewers are more engaged and, therefore, naturally develop a stronger affiliation and interest in the content they are consuming.

7. Capitalize on the low barrier to entry.

A lot of companies think that there are high costs associated with the video and a long list of equipment that makes entering the video commercialization space so difficult. NOT TRUE.

You probably have a 1080px camera in your pocket or on your desk right now. All you need to get started are a camera and basic editing software.

8. Show more in social networks.

Social feeds on Facebook and Instagram do a great job of showing only the content that people want to see. Moreover, it is increasingly difficult to appear there as a business. This is why more and more video posts are published in people's news sources, and when you create videos for social networks, it's more likely to end there as well.

9. Create more low-contact education options.

You do not have a great team—even outside marketing. Therefore, the more you can encourage your audience to educate and help each other in the buying process, the better and more efficient the sales process will be.

The video can help with this.

If you do not have a sales team and your transaction is done online, it will also do it faster!

10. Tell a story that sells.

There is no better way to share your story than an excellent short video. That being said, there is no better way to attract buyers than your good story.

11. Increase conversion.

5% is the average conversion rate for websites using videos, while those that do not use video see only an average of 3% conversion.

Your website is dying by a play button.

12. Get more purchases.

40% of consumers say that video increases the possibility of them buying a product on their mobile device.

13. Track consumption patterns of potential buyers.

The linear nature of the videos means that you can keep track of how long people are watching. You can see the areas of your video that the viewers saw again or skipped. What is even better is if you are using a video platform integrated with your marketing platform.

14. Easily create a multi-purpose asset.

You can create a video for multiple different uses quite easily. Record the first and then cut it in different ways for different platforms or distribution media. Shorter for Instagram or maybe more clips together for Facebook to create a teaser style video.

Tip: You can easily cut it in iMovie (for iPhone users) or other simple editing software.

15. Make friends with authentic videos.

While you may think that high-budget videos and Hollywood styles are the ultimate goals, in reality, they are not your smaller budget could pay off.

Buyers want to connect with brands and videos live or in real-time, as soon as they are published, they can begin to build that relationship.

Without the bureaucracy and legal constraints behind your small business, you are one step ahead of large corporations to be able to meet this need.

16. Create great content in a short time.

All the video agencies want to tie their hands behind their backs to stop writing right now! Not all videos should be a masterpiece, and according to point 15, those cannot have phenomenal success.

The time it takes to set up your camera, press record (or simply press record on your phone) and give the recording a quick edit is less time than it would take to write a short blog post. Besides, you'll get all that extra information after you would not get a blog post!

Sure, there's an excellent opportunity for high-value production videos. But not everything has to live there.

17. Get more bang for your money.

The number of companies that use videos is increasing their revenues 49% faster than those that do not.