Tips for Relisting a Home That's Not Moving [2022]

What can we do with a house that DOES NOT SELL?

The best thing that an agent or homeowner can do is to try something else. 

An excellent to do is to try updated pictures.

You may need some different angles to show connections between spaces. 

Maybe a twilight shot would help if it had photographed the day before. 

Perhaps some drone shots will help if the house has a large block of land, or is near a river, forest, or beach.

You may need higher quality images. 

If an inexperienced or cheap photographer is not that great, then it may be worth investing in some high-quality real estate videos and photos to attract the right kind of buyers.

As we mentioned elsewhere on this blog, when looking at what a real estate agent must do when choosing a photographer:

"It is not the number of pictures that helps everyone, but the quality of the images used, which is why it is essential to hire the right high-quality photographer and not only hire the cheapest real photographer estate in town."

Do not ignore the difference that image quality. For example, a typical home on an average neighborhood, when presented with imperfect images, is to stand head and shoulders above each other property at the same price bracket. That is going to draw many many buyers looking for value on what they are buying.

If you are searching for a high-quality real estate photographer, be sure to find a photographer in your area.

Of course, you can also try some extra services beyond photography, which may also help. 

Many homes these days use video tours along with high-quality photography.

If you're not using a video in your marketing strategy, this may be an excellent time to try real estate video. All leading agents are using video to increase sales.

Another option is a floor plan. 

A NAR survey from last year saw that 55% was considered useful floor plan information in a marketing campaign, and was at the top 3 of the most requested features for consumers.

Some homes take an hour to sell, and they need a price drop. 

Basketball superstar Stephen Curry bought a home in California for $ 3.2 million and put it on the market 14 months later to $ 3.6 million.

However, after a couple of home sales attempts, it was eventually sold for $ 2.94 million in 2017.

"In my experience, the formula dropped in price + condition + exposure = a sale."

I think that's entirely correct, and this is the combination of house prices, its status and presentation, and the marketing of that the list receives. When the mix is right, one home is selling fast, but if one of the ingredients comes out, like the price, then it may take longer to sell.

The final choice, as mentioned above, is to make changes to the home condition or presentation.

For example, if a home has furniture, or walls not painted for 20 years, then bringing a property stylist to rebuild the house, or an artist to update the wall color will help much.

I have seen that many homes are getting a fresh look of new photos, and sell it within a few days after being on the market for months without the buyer.

Here is Agent Lewis, a property stylist:

"Our team recently worked in a new five-bedroom house and created a high-end soft industrial technique based on excellent natural light property and premium finishes. The buyer is the first the person who sees the property when it is empty, sees it, and its offer has increased from $ 4 million to the final sale price of $ 4.35 million."

In another example, home staging owner Mrs. Brown has said that a house she designed for $ 8000 on the coast has previously earned offers of no more than $ 890,000.

Therefore, the style of a home can help attract consumers, and consumers often want to pay more in that house, making it a smart investment property style.

Conclusion

There are several options for what agents or sellers can do when they come home to refuse to sell for the first two or three weeks that they are on the market.

You do not want to wait around forever, but instead take steps to change the marketing, the presentation or the price, and get property owned.