Finding the right property was ranked highest among all generations for the MOST DIFFICULT STEP in home buying. (Sources: NAR Home Buyer and Seller Generational Trends Report)

New technology is released on the market virtually every day. What kind of impact does it have on the real estate industry? It was believed that emerging technologies could have been the end of the relationships in which the industry rested on.

However, business is still booming, and different types of technology have helped the real estate industry evolve. Many realtors embraced digital technology to help them do their jobs more effectively and efficiently. That’s just one example of how new technology is key to your success as a realtor.

“If you want something new, you have to stop doing something old.”

― Peter Drucker

E-Signatures

Digital documents have become increasingly popular over the last couple of years. Due to this, the need for meetings in person has been reduced, saving real estate agents time and money.

Thanks to these digital documents, clients no longer have to go down to an office to sign paper copies. Instead, they can use their smartphone or tablet to sign a document and send it over to their estate agent.

As a result, the realtor will have more time, ensuring they can take on more jobs and potentially increase their level of clients.

Virtual Reality

The best way to entice a buyer to view a property used to be posting professional photographs online. Now, you can explore the world of virtual reality as a realtor and immerse buyers in marketing. 

VR allows the user to be virtually placed in a room, take a look around, and get a real sense of a property before booking a viewing!

This is amazing, not only for the buyer but also for the realtor. Instead of spending hours on organizing tours around properties, clients can use VR systems. Increasing levels of views and perhaps even cutting out the need for an actual viewing at all, this is a dream come true for realtors.

The Cloud

Thanks to the soaring popularity of the cloud, transparency has become more critical than ever. The cloud allows buyers and real estate agents to access all needed information, including property descriptions, real estate photography, documents necessary if someone would like to purchase a property, and so much more. 

Moreover, it will also cover additional information such as any recent work on the property and any zoning changes for a potential buyer's information.

As a result, this means better communication between the client and the realtor because every piece of information can be available to both parties.

Technology is fast taking over many industries and making its way to the forefront of many others. As a realtor, you can undoubtedly use this increased dependence on technology to your advantage and revolutionize your old business model. You will be able to offer buyers a better level of service and maximize levels of efficiency.

We hope that after reading this article, you feel like you know more about how to use this new technology to your advantage.

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