Marketing Trends for Real Estate Agents

Feb 14

Marketing trends for real estate agents are constantly evolving, and it can be challenging for agents to keep up with the latest techniques and strategies.

However, staying current on marketing trends can be a factor in the success of a real estate business. Whether you are an agent in Nashville, Franklin, or Spring Hill, here are a few marketing trends that real estate agents should be aware of in the coming years:

1. Social Media Marketing

Popular social media platforms such as Facebook, Instagram, and LinkedIn have become essential tools for real estate agents to connect with potential clients and promote their services. By regularly posting updates, engaging with followers, and running targeted ads, agents can effectively reach a large and targeted audience.

2. Video Marketing

Video is indeed a powerful marketing tool, and it's becoming increasingly important for real estate agents to incorporate video into their marketing efforts. Video allows agents to showcase properties in a more engaging and visually appealing way. It can also be a bridge to build trust and establish a personal connection with potential clients.

3. Email Marketing

While email may not be the most exciting marketing channel, it can still be an effective way for realtors to stay in touch with their audience and promote their services. Agents can nurture relationships and build their business by sending targeted emails to past clients and potential leads.

4. Search engine optimization (SEO)

"SEO" refers to optimizing a website to make it higher in search engine results. This is especially important for real estate agents, as many potential clients will start their property search online. By optimizing their website and blog content with relevant keywords, agents can increase their visibility and attract more qualified leads.

5. Mobile Optimization

Because more people are accessing the internet from their smartphones, it's essential for real estate agents to have a mobile-optimized website. This means that their website should be easy to use and navigate on a small screen and load quickly on a mobile device.

By staying current on these and other marketing trends, real estate agents can effectively promote their services and grow their businesses in the competitive world of real estate.

6. YouTube

YouTube is a powerful marketing platform that allows businesses to reach a wide audience through video content. Here are a few YouTube trends that businesses should be aware of regarding marketing on the platform:

Shoppable videos: YouTube has introduced shoppable video ads, which allow businesses to showcase their products in a video and link to a landing page where viewers can purchase. This can be an excellent way for businesses to drive sales and increase conversions.
YouTube Stories allow businesses to share short, ephemeral videos that disappear after 24 hours. This can be an excellent way for businesses to reach their audience more casually and personally and share behind-the-scenes content or promotions.
YouTube Live: Live streaming allows businesses to connect with their audience in real-time and share live events, product launches, and more. This can be an excellent way for businesses to engage with their audience and build community.
YouTube Shorts: Shorts are short, vertical videos designed to be viewed on mobile devices. This format is becoming increasingly popular on YouTube, and businesses can use Shorts to share quick, attention-grabbing content that resonates with their audience.
YouTube Analytics: YouTube Analytics is a great tool that allows businesses to track the performance of their videos and understand their audience. By using YouTube Analytics, businesses can optimize their content and targeting to reach better and engage their audience.

By staying current on these and other YouTube trends, businesses can effectively use the platform to reach and engage their audience and drive results.

73% of consumers prefer to watch a short-form video to learn about a product or service

Source: influencermarketinghub.com

HOW TO MAKE SHORT VIDEOS

Here are a few tips for making short videos:

1. Keep it simple: Short videos should be straightforward and to the point. Avoid including too much information or trying to cover too many topics in a single video.

2. Start with a strong hook: The first few seconds of a video are crucial for grabbing the viewer's attention. Start with a strong hook, such as a compelling question or a visually striking image, to draw the viewer in.

3. Use visuals and sound to your advantage: Short videos should be visually appealing and use sound effectively. Use high-quality images, graphics, and other visual elements to enhance your message, and consider adding music or other sound effects to create a more engaging experience.

4. Edit wisely: Editing is crucial for creating a short and compelling video. Be sure to cut out any unnecessary footage and keep the pacing fast to keep the viewer engaged.

5. Test and optimize: After you've created your short video, it's essential to test it and see how it performs. Use tools like YouTube Analytics to understand how your video is being received, and make any necessary changes to improve its performance.

By following these tips, you can create short videos that are engaging, informative, and effective at delivering your message.

47% of marketers agree that short-form videos are more likely to go viral

Source: influencermarketinghub.com

VIDEO TOPICS FOR REAL ESTATE AGENTS

Here are a few ideas for video topics that real estate agents could cover:

Property tours: Showcase properties that you have listed by creating video tours. This can be a great way to give potential buyers a sense of what the property looks like and how it is laid out.
Neighborhood tours: Create videos that showcase the local area and highlight the amenities and attractions that make it a desirable place to live.
Home buying and selling tips: Give advice and insights on the home buying and selling process, such as how to prepare a home for sale or what to look for when buying a property.
Personal brand building: Share your personal story and what makes you unique as a real estate agent. This can help potential clients get to know you and build trust in your abilities.
Industry news and updates: Keep your audience updated about the latest developments in the real estate industry.

By creating videos that provide value and educate your audience, you can effectively market your services and establish yourself as a trusted resource in the real estate industry.

Value-based marketing tactics help businesses and organizations gain their customers' trust.

Source: Decisionlink.com

MARKETING EMAIL APPLICATIONS

Email marketing can be an effective tool for promoting a blog and driving traffic to your website. Here are a few tips on how to use email to market your blog:

Build an email list: The first step in using email to market your blog is to build a list of subscribers. You can do this by offering a sign-up form on your blog or website or using a lead generation tool like Leadpages or OptinMonster.
Segment your email list: After having your list of subscribers, it's vital to segment it based on factors like interests, location, or past engagement. This will allow you to create more targeted and relevant emails that are more likely to be read and acted upon.
Create a compelling subject line: It is the first thing your readers will see when they receive your email, so making it engaging and attention-grabbing is essential.
Use a clear and concise message: Keep your emails short and to the point, and make sure to include a clear call to action (e.g., "Read the latest post on our blog," "Join our webinar," etc.).
Track and analyze your results: Use email marketing tools like Mailchimp or Constant Contact to track the performance of your emails and understand how your audience engages with your content. This will help you to optimize your emails and improve their effectiveness.

By following these tips, you can use email marketing effectively to promote your blog and drive traffic to your website.

CELL PHONE VIDEO APPS

Many video apps can create and edit videos on a smartphone. Here are a few popular options:

iMovie: This is a free video editing app for iOS devices that is easy to use and includes a wide range of features, such as the ability to add text, music, and transitions to your videos.
FilmoraGo: This is a free video editing app for iOS and Android devices that offers various features, including the ability to add text, music, and effects to your videos.
Adobe Premiere Rush: This is a professional-grade video editing app for iOS and Android devices that allows you to edit and enhance your videos with advanced features like color grading and audio editing.
Inshot: This free video editing app for iOS and Android devices is great for creating short, attention-grabbing videos. It includes features like text overlays, music, and the ability to trim and cut clips.
KineMaster: This is a professional-grade video editing app for iOS and Android devices that offers many features, including the ability to add layers, effects, and audio to your videos.

You can easily create and edit high-quality videos on your smartphone for your blog or other marketing efforts using these or other video apps.

SHORT-FORM VIDEO CONTENT

Short-form video content is a video that is usually under a few minutes in length and is designed to be easily consumable and shareable on social media platforms. These videos can be used for various purposes, including entertainment, education, and marketing.

One of short-form video content's most significant key points is its ability to capture and hold viewers' attention. With so much competition for our attention online, it's hard for people to watch long, traditional videos. However, short videos are quick and easy to consume, making them a great option for busy people or those with short attention spans.

Short-form video content is also well-suited for social media platforms, which have become popular for sharing short, engaging videos. For example, TikTok and Instagram are both known for their short-form video content, and Twitter has also introduced features specifically designed for sharing videos.

Short-form video content is also effective for marketing and advertising. It allows businesses to quickly capture the attention of potential customers and deliver a message concisely and memorably. For example, a short video ad on social media can introduce a new product or highlight the features and benefits of a service.

In addition to its use in marketing and advertising, short-form video content can also be used for education and entertainment. For example, short videos can be used to teach a new skill or provide a quick update on a topic. They can also be used to create humorous or entertaining content that is easy to share with friends and followers.

Therefore, short-form video content is a valuable tool for engaging and communicating with audiences in the digital age. It enables companies, schools, and creators to disseminate ideas and information in a method that is simple to use and spread.

WHY IS SHORT-FORM VIDEO CONTENT IMPORTANT

Short-form video content is essential for various reasons.

Attention span: In today's fast-paced world, people have limited time and attention to spend on any given task. Short-form video content is easy to consume and can be watched quickly, making it an excellent option for busy people.
Social media: Short-form video content is well-suited for social media platforms like TikTok, Instagram, and Twitter, which have become popular for sharing short, engaging videos.
Mobile: Short-form video content is also well-suited for mobile devices, which are increasingly the primary way people consume media. Short videos are easy to watch on a small screen and can be quickly shared with friends.
Marketing: Short-form video content is also effective for marketing and advertising, as it can quickly capture the attention of potential customers and deliver a message concisely and memorably.

Overall, short-form video content is a valuable tool for engaging and communicating with audiences in the digital age.

MARKETING TRENDS THAT ARE DYING

It's difficult to predict which marketing trends will die out, as marketing constantly evolves and new trends are always emerging. That being said, some marketing tactics have become less effective over time and may eventually fade away.

Here are a few marketing trends that may be on their way out:

Spamming: Sending unsolicited, mass emails or messages in an attempt to promote a product or service is no longer an acceptable marketing strategy. Consumers are becoming savvier and can easily identify spam, and it can actually harm a company's reputation.
Interruptive advertising: Pop-up ads and other forms of interruptive advertising that disrupt the user experience are becoming less effective as consumers become more resistant. Instead, companies are turning to more subtle and organic forms of advertising, such as content marketing.
Cold calling: Cold calling, or making unsolicited phone calls to potential customers, is becoming less and less effective as people become more hesitant to answer unfamiliar numbers or are using call blocking technology.
Keyword stuffing: In the past, some companies would stuff their website content and meta tags with as many relevant keywords as possible in an attempt to improve their search engine ranking. However, search engines have become smarter and can now recognize when this is being done, so it's no longer an effective strategy.
Buying followers: Some companies have resorted to buying followers on social media to boost their online presence. However, these followers are often fake and do not engage with the company's content, making the tactic ineffective and potentially damaging to a company's reputation.

It's important for companies to stay up-to-date on marketing trends and to continually reassess their marketing strategies to ensure that they are using the most effective tactics.

YOUTUBE TRENDS THAT ARE DYING

YouTube trends will die out as the platform constantly changes and new trends emerge. That being said, some YouTube trends have become less popular over time and may eventually fade away.

Here are a few YouTube trends that may be on their way out:

Clickbait titles: In the past, some YouTube creators used sensational or misleading titles to attract clicks, but this tactic is becoming less effective as viewers become more savvy and resistant to it.
Overly edited videos: While some editing is necessary for YouTube videos, overly edited and polished content can often feel inauthentic and lack the raw and authentic appeal many viewers seek.
Repetitive content: YouTube viewers can quickly become bored with repetitive or unoriginal content, so creators who continue to produce the same type of content may find their viewership declining.
Insincere or superficial content: Authenticity and sincerity are important qualities in YouTube content, and viewers can easily spot when a creator is being insincere or superficial. As a result, this type of content may not be as successful as more genuine and authentic content.
Shallow or superficial collaborations: Collaborations between YouTube creators can be a fantastic way to reach new audiences, but shallow or superficial collaborations may not be as successful as those that are more genuine and meaningful.

It's crucial for YouTube creators to stay up-to-date on trends and continually reassess their content to ensure that they produce high-quality and engaging material that resonates with their audience.