Are you a Nashville real estate agent, real estate broker, or manager looking for ways to keep your clients? Sending effective and engaging real estate newsletters is a fantastic way to nurture relationships. 

But first, let's define a newsletter if you are still new to the industry and unfamiliar with the term.

What’s a Newsletter?

A newsletter is a form of content (either through printed or electronic reports) carrying news about the activities of a business or an organization sent to its customers, members, employees, or other subscribers.

From the word itself, it means "news" or any latest updates or activities from an organization or business.

Moreover, it makes your clients and potential prospects know more about you, provides them valuable content and updates them with the latest real estate. 

If you're wondering and asking yourself, "Do I have benefits from sending these real estate newsletters? Do people really bothering reading them?"  

Your voluntary subscribers feel like they're getting the information they truly need to read these newsletters.  

They're getting value. What's more, real estate newsletters help you stay connected with your audience, build your brand, establish credibility, advertise your listings, and so much more.

Those real estate newsletters that are boring and not providing value you've subscribed to? Who does want to spend money, time, and efforts in vain and create email newsletters like that—just to have subscribers not opening your emails. What's worse, unsubscribing and getting labeled as spam!

Take note of these tips on how to make the best real estate newsletters. 

Ways to Make the Best Real Estate Newsletters

1. Be Personal. All the Time. 

We know it; automating your real estate newsletters can be a time saver as a marketing strategy. But, doing this will make your readers realize that what you're sending is just an automated or templated mass mail. You don't want them to feel like that, don't you? 

Also, it makes them feel like they are not special enough for you to have a bit of a personal touch. Nevertheless, they're your clients and clients to be, so you might as well nurture them as best as possible. 

Change your dull tone by personalizing the way you talk to them and reach out to them.

Your professionalism is much appreciated, but people would connect if there's some personal touch. Always remember to personalize your email newsletters.

How to Make Personalized Newsletters:

• Talk to your readers like a close friend.

  Have a one-on-one conversation with them. Show interest in them.

• Adjust your tone.

  You can set your tone, style, and voice while considering your reader's place, level of engagement, and neighborhood. If you want, categorize your emails into these sections.

• In your subject lines, acknowledge your readers by their first name.

  Make the email feel like it's really a direct personal message, that you're speaking to them directly.

2. Focus on the Client; Not on Yourself

It may sound ironic, but this is a great strategy. But, unfortunately, when people only hear more about you promoting yourself, it will sound sales-y and aiming only to get a deal. 

And this is where you start your shift of focus.

Talk more about the client's needs - and all the benefits they can get once they promote. 

3. Add Videos. 

According to research, embedding a video in your email can boost click-through rates up to 200-300%. So take advantage of that.

You don't have to make things difficult for you. Start with one video per month and observe the beginning of a higher click-through rate journey. We promise; it's a seed worth planting! 

Video Ideas for Your Real Estate Newsletters:

• Make Videos for Your Listings.

  You can do a virtual tour of the house or show off your favorite things about the property or the location. It's a great way to market a new listing.

  
  

• Promote to Them What You Can Offer.

  Develop your relationship with potential leads. Build a strong connection, reliability, and credibility. Make them trust you, let them become comfortable, and assist them with one of the biggest's decisions in their life.

• Feature local events or happenings in your area.

  Promote a local event happening or business that offers excellent service. This is a perfect way to keep your clients engaged. Show them that you're an expert in the neighborhood.

4. Offer Value and Useful Content.

If you have a website, commit to publishing and sharing valuable content that might spark your readers' interest. Prove to your clients that you're not only there to be a service provider, but you're an authority and educator in your niche.

Make readers open your emails through content like how to prepare a home for real estate photos, buyers' guides to real estate, and so on.

5. Get Visually Appealing.

Content is not everything; break your long paragraphs with great images that catch someone's attention. Make your emails pop with beautiful photos. 

Grabbing people's attention and making them read your content can increase the chances of opening your links and actually stay longer to your linked page.

And oh, it's excellent for site's your search engine optimization!

Pro tip: Find the balance of your images with text content and ensure your hero image is not too large to avoid being directed to the spam folder. 

6. Be Concise with a CTA (Call-To-Action).

Sending newsletters shouldn't too confusing nor overwhelming for your subscribers with too many options. Get high email click-through rates by having a clear and one primary call to action in your newsletter emails. Let them focus on your primary goal or activity you want them to do with your newsletter.

Despite that, if you fancy, you can still opt to make more than one offer. Just don't forget to follow the usual visual hierarchy and that the main call to action is clear. You don’t want your subscribers to stop their real estate newsletter subscription because it's too promotional and giving off too much sales-y vibe.

7. Have Fun Experimenting with Colors.

Applying colors to your emails should be creative and attractive to your readers' views. Still, we're not saying that you should use all colors out there—learn to find the perfect gradient of two or three colors as the base of your overall message's color theme.

8. Break Monotony of Content. Use Proper Visual Hierarchy.

Having great content and different kinds of media is great, but well-designed emails guarantee higher click-through rates. Mix and match content; use texts, videos, embedded maps, images, quotes, and so on.

 The goal here is to break up content. Use plenty of white space for enhanced readability. Well-structured newsletters are the best real estate newsletters out there.

9. Develop Powerful Content.

Newsletters have to be dynamic, so this is your chance to unleash your creativity. Get some interactive and appealing media like graphics, surveys, reports, trending listings, a featured home, videos, photos, or content blocks personally designed to match your customers’ habits.

Making great and effective real estate newsletters isn’t not only about content—it’s the proper execution of content. Apply the tips we’ve mentioned and start creating standout real estate newsletter emails. 

After reading this article, are you now planning to apply these tips or want to start making newsletters? We want to hear from you.

And we can help you craft stunning newsletters with our real estate photos for your properties. Just book your real estate photographer with us now!