Both Younger and Older Boomers used online video sites more frequently than another age group. (Sources: NAR Home Buyer and Seller Generational Trends Report)

As a realtor, you know that photography is going to be vitally important in selling a property. There are different types of photography, and you must understand how they vary.

An example of this would be the significant differences between real estate photography and commercial photography. By exploring the variation between these two types of service, you will see how the decision of which one to use could impact you as a pro realtor.

“A true professional not only follows but loves the processes, policies, and principles set by his profession.” 

Amit Kalantri, Wealth of Words 

Commercial Photography

A commercial photographer is needed to take photos for business, sales, and money. So, if you are representing someone who wants a photoshoot of a large office complex or a restaurant, this is the type of photography you are going to need.

Your client might be using these photographs for promotional or advertising rather than a sale so that you will need a commercial photographer as opposed to a real estate photographer. The client is a business who is promoting their space, rather than selling or letting residential property.

This is where many realtors will make this mistake. They will hire a real estate photographer for this kind of job. The error here is that a commercial photographer does not take pictures of residential properties such as houses. So, it is vital to make sure that you have hired the right kind of photographer for your photoshoot.

Real Estate Photography

A real estate photographer should be hired to take pictures of a property such as a house or flat that is being put on the market. These are simple yet elegant pictures that depict the rooms in the property to make a sale or get a letting agreement. 

A real estate photographer’s time tends to be somewhat limited, which is why you don’t want to make the mistake of hiring them for a big project if they are under the impression that it is a small and fast one.

These high-quality photos will make it easier to sell the property because they are the professional standard, and people tend to prefer looking at the pictures over reading the description. The only thing you need to do here is to make sure that you are hiring a professional and not an amateur. You will be able to notice the difference when you see the pictures, if not before.

Pricing Differences

REAL ESTATE PHOTOGRAPHER PRICE

The cost of a real estate photographer will vary depending on who you hire. Typically, it will be between $150-$300 for a single shoot that only includes photos. If you are looking for videos, this is going to cost you extra.

COMMERCIAL PHOTOGRAPHER PRICE

This varies from a commercial photographer who, on average, will charge between $300-$500 for a shoot. Sometimes you will find that commercial photographers will charge you per photograph that you select, and this will make the price substantially higher.

We hope that this article has helped you understand the difference between real estate photography and commercial photography.

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“The most unprofessional people are the ones that try to be professional.” 

Richie Norton