6 Internet Marketing Tips for Real Estate Agents for 2019
“Skills are cheap. Passion is priceless.” - Gary Vaynerchuk
6 Internet Marketing Tips for Real Estate Agents for 2019
In the competitive and highly charged real estate market nowadays, agents need do to move to stand out among the rest. They need to utilize all the tools and skills at their disposal.
It is becoming more than building a website, a mediocre real estate blog, and an effective Facebook business page. You’ll be needing laser-sharp strategies to find great sales opportunities and fresh leads. Now is the best time to market your real estate business online and reap and advantages that real estate internet marketing can bring to the table.
In this post, you’ll find the best practices and strategies to effectively market your business in the real estate industry while utilizing the world wide web.
Marketing Tips for Real Estate Agents
1. Having Mobile-Friendly and Responsive Website Design
As more and more people view content online using their devices such as their smartphones, tablets, or iPad’s, then you need to make sure that your website stands out on smaller screens. Prospective homes are inherently visual, which is why it should be seen in their most attractive angle or light to attract potential home buyers. Your web design should be fluid, and your text and images should transfer seamlessly from traditional desktops or laptops to smaller devices.
Having a more responsive web design will translate into more leads, views, and sales since people appreciate the accessibility of your website from different devices. For instance, an attractive web cover art can add sizzle and spark to both your mobile pages and social media profiles.
Make sure that you have your email optimized for mobile marketing and adhering to the best practices of mobile email marketing.
How does your web pages look on mobile devices? If it is not good, not properly optimized, and hard to read, then chances are you will be losing listings, leads, and worst-case scenario, your sales.
2. Keep in touch With Your Local Market
Nowadays, using the power of real estate services online can help you a lot in targeting specific markets. Both sellers and buyers (especially first-time, tech-savvy buyers) like to search for the ideal houses at their leisure and will also devote more time to their research. Make sure that you meet them where they spend most of their time.
In local markets, most prospective home buyers want the agents in the real estate industry to produce more helpful details about the neighborhood and demographic characteristics, including the following:
Shopping facilities
Playgrounds and schools
Evaluations and taxation rates
Property types
Price ranges
Generally, the more relevant information you can provide in your listing, the better.
3. Make Sure to Build Your Email for Buyers and Prospect List
You may not be able to convert a stranger into a prospective house buyer overnight easily. However, the moment you generate contact information from them, you’ll have more chances to make an impression of being a real estate professional over a few weeks or months.
Email real estate business marketing can become a handy tool and strategy for monthly market updates, open house invitations, and highly useful tips in real estate to individuals in transition.
People might not be ready to purchase or sell the property right now. However, when they are, you will be aware since you can be their first go-to agent because you have kept in touch with them regularly with useful tips and information.
Aside from that, you have already established your business as the authority in the real estate field, which means they are more confident in trusting you.
4. Encourage Customer Reviews and Feedback on Real Estate Websites with High Traffic
The moment you complete housing transactions successfully, it is crucial that you use the established positive relationships to help boost your reputation.
Aside from keeping your profile on most lucrative home listing networks, you can also invite your customers to submit reviews or feedback on your work. Websites like Homes.com and Zillow.com get millions of page views monthly. This amount of traffic is targeted for real estate housing professionals like you. Make sure to turn the best service reviews into the best testimonials for your own website.
Moreover, claiming your business name and location on Google and getting reviews and feedback can help a lot in getting much higher rankings in search engines, too. You will also want to make sure that you address the negative reviews, if any using the best practices in online reputation management. Furthermore, you can have a dependable system to monitor, respond to messages, and reply to comments on your social media pages.
5. Consider Using Large and Attractive Cover Photos
Homes should be beautifully showcased from both the outside and inside. You should use the most attractive photos to showcase their best light. Contact a professional real estate photographer to ensure getting the best pictures for your website and social media pages. They are the most knowledgeable and experienced in taking the best photos for the real estate industry, especially if you want to have a beautiful aerial shot of the property.
Furthermore, add some links to your listings, or albums, look-book, and portfolio with the best aerial shots taken by a professional real estate photographer Nashville. In this way, people can access the specific details of the properties you have listed.
Additionally, cover photos that highlight one of the best properties that you have can be especially helpful and highly effective on social media pages like LinkedIn, Google+ and Twitter. It’s also helpful if you are knowledgeable enough about the best time when you should post on these platforms.
6. Answer Questions on Local Facebook Groups and Real Estate Forums
Real estate forums remain practical and accessible meeting points for sellers, buyers, and even real estate agents. Also, answering some questions in forums very well can help enhance your reputation and encourage prospective buyers to visit your social media pages elsewhere.
Eventually, prospective home buyers may even want to schedule a meeting with you because they have seen experience and expertise in you.
Try to discipline yourself to use at least thirty minutes every day at most to answer good questions in forums and engage with your potential real estate clients.
Another exciting opportunity is that you join local community groups on Facebook and be a useful and strategic resource, too. You would be surprised by how many sellers and buyer leads you can generate for free from your social media accounts, mainly social media groups and forums.
7. Use Engaging Videos in All Your Online Marketing
If you are not yet using videos as a part of your marketing strategies online, then this time, you need to know that you should be.
According to real estate experts, the two primary keys to be successful in the real estate industry are the following:
Overcome your fear and do not be afraid to put your abilities out there
Never be intimidated by all the technological challenges that you have in online video marketing.
There are countless high-end collaborative videos out there but typically done by highly expensive agencies. Hence, we suggest that you trust an individual real estate photographer Nashville. He or she can provide you with affordable yet high-quality aerial drone videos, which you can use in your online video marketing campaigns.
However, when you are just starting and don’t want to allocate budget in this, you can use your smartphone camera, but experts do not recommend this. It is still best that you have a consistent professional real estate photographer Nashville partner for your business.
If you are looking for more ideas on things that you should record for your online video marketing, you can get started with your bio video, and next is your property listing video. You can also do virtual open houses using Facebook Live.
Ways to Overcome Your Fear of Live Video
Know your material.
Practice ahead of time.
Get a feel for the idea and room you will be broadcasting from.
Take some time to relax before going live.
Visualize yourself going live.
Marketing Tips for Real Estate Agents Conclusion
In the real estate industry, success does not demand that you should be an expert on the computer or different technologies. But, using the tools and strategies online at your disposal can give you the edge vs. both national and local competitions.
Indeed, following the advice we have listed above will help a lot in raising your profile and attracting more affluent and serious real estate clientele.
“Change almost never fails because it's too early. It almost always fails because it's too late.” - Seth Godin
