50+ Creative and Easy Real Estate Marketing Strategies [2022]
“To be successful in real estate, you must always and consistently put your clients' best interests first. When you do, your personal needs will be realized beyond your greatest expectations.” -Anthony Hitt
Do you want to increase your leads and close deals? If so, whether you're a real estate agent, a tech lead, salesperson, admin, office manager, or a broker who wants to have a boost in Nashville, Franklin, or Columbia, we share with you this list of real estate marketing strategies that you can act on right now both online and offline.
In this real estate agent guide, you will learn how to use marketing strategies that are effective to promote your real estate business, including the following:
Branding
Getting more leads
Website optimization
SEO
Email marketing
Social media
listing promotion
blogging and many more
Real Estate Marketing Strategies
“Real estate sales was perfect training for the experience to go into public life because you learn to accept rejection, learn to meet new people, learn to work with people, and find common ground. That's the way you sell houses ... that's also the way you win over constituency.” -Johnny Isakson
1. Ensure your real estate website is responsive.
If you want to have an effective online presence that actually works and works well in any platform, either on desktop or mobile, your website should be easy to view and navigate. You have to check whether your website can be viewed easily on a computer, smartphone, or tablet.
2. Get more email subscribers.
Make sure you are offering valuable and helpful content and resources to your subscribers. For example, give them free market reports, downloadable ebooks, and free gifts that they can get after subscribing to your email.
3. Keep your contact updated.
So you don't want to lose your contacts without giving them updates about you. What you can do is to send them at least one newsletter do the email addresses you collected. You can feature a blog post, let them know about the latest open houses, new homes around the area, local events, industry events, and so on. For creating and sending, newsletters you can use Mailchimp and constant contact to make attractive marketing emails.
To know how to write an effective real estate newsletter, click here.
4. Take time to understand drip email marketing.
Doing drip email marketing can be easy to use and inexpensive; overdoing it might make you lose your email subscribers. Suppose you don't want that to happen. In that case, you have to understand it thoroughly and study your strategies effectively and timely to nurture your leads, and you can continually increase visits to your websites.
If you're not sure what drip marketing means, it's a marketing strategy where you send a certain number of emails to your email subscribers or audience automatically. It is based on the actions they take or based on their status change. Businesses use drip marketing to keep their relationship with their audience and a targeted and personalized way while considering a specific call-to-action or dates.
5. Create or update your Google My Business profile.
If you don't have a Google My Business profile yet, click here to create your account. Make sure you use your business email. If you already have one, make sure it is updated. Add your office hours, Logo if you have one, add services, business description, and photos such as steam photos and office photos. It's also better if you can ask for reviews from your past clients.
6. Ensure that your location is correctly pinned on your Google maps.
Location is everything. It is essential to local SEO, so make sure your location is updated and is correct. Here is the link to google maps.
7. Don't forget the Yahoo! Bing Network.
Don't forget to create or update your Bing Places listing, too.
8. Find time to explore SEO for real estate.
If you are using SEO regularly and practicing the latest SEO rules and principles, you can enjoy long-term benefits such as a higher ranking on google search results.
9. Increase your social media presence on your social media handles.
Creating engaging, valuable, and fun content makes it more likely that you'll get more followers. What’s more, the conversations can start from commenting can lead up to potential prospects and leads.
10. Get reviews online.
One way to get an excellent online reputation is by having reviews online. So what you can do is set up a company profile on websites like Zillow, Trulia, and BBB and ask for reviews from your happy clients in the past and present.
11. Start your channel on Youtube.
Youtube is an excellent platform to share your real estate and property videos. Plus, almost everyone is using this most famous video-sharing platform available on the planet right now. So if you still don't have your youtube channel, start creating right now. Also, Google owns Youtube so use this to increase your visibility in search engines.
12. Do guest blogs.
Use your expertise by sharing valuable and informative articles on other high-ranking or reputable websites or ones with high traffic so that you earn a backlink to your website. Don’t forget to link your website to the articles you’ve written. You can also write a guest blog on one of your colleague’s websites.
13. Do authority marketing by becoming the expert local real estate in your area.
Become a thought leader and authority in your niche by actively posting blogs to your website. Wherever you are, may it be in Nashville, Columbia, or Franklin, you can post about what’s happening in your area, local information, events in your area, the latest housing developments, real estate trends, real estate news, and so on. This is content marketing. An active blog will bring you the fruits of your labor because niche blogging is an effective way to provide unique and valuable information to your visitors and search engines. Start with one to two blogs per week if you’re still new to blogging.
14. Repurpose content.
A great way to produce more content is by repurposing your content. Here, you actually are becoming creative as your blogs can be turned into videos, images, infographics, pdf files, magazines, ebooks, and so on. In this age of fast-paced lifestyle, technology, social media, and information, people have more time to engage in videos rather than read long articles. Actually, how-to’s, listicles, and Informative profiles have a higher chance of going viral than the usual advertising videos.
15. Make use of your web traffic status and analyze it.
Statistics of your website visitors can now be easily seen and analyze because of google analytics and google search. Use this data to improve your website.
16. Analyze your visitor’s behavior of your website visually.
Do this by installing a heatmap to track how long and how often your readers stay on your site. Doing this can help you check if your site is doing great or not, and if your pages are engaging and effective. You may need to do some changes to your content, layout, and design.
17. Post an official online press release on your website.
Posting official content like press releases will help you get indexed by online news platforms like New York Times, Yahoo News, and many more. Having a press release on your website is an off-page strategy to boost the optimization of your website as it helps provide value indirectly. There's a chance that your article might be mentioned on the news or other famous websites, and in turn, you can get a link back to your site, which is a way of getting attention about your services.
18. Take advantage of Boost a Post and Facebook Ads.
With nearly 2 billion users, you don't want to miss out on that big audience. It’s a well-known fact that almost anyone is on Facebook, so can you imagine how many potential target audience is waiting to be a potential client if you only know how to do it. With boosted posts and Facebook ads, you can set a target audience based on location, interests, demographics, background, job titles, income bracket, and so on.
19. Share monthly market reports on your website.
This will include credibility in your niche as a local expert. make sure that you are using a nice format for your market reports. Take advantage of visuals and infographics to make them more readable and shareable.
20. Make more LinkedIn connections.
Add LinkedIn connections especially those that are near your area and possible target clients. You can use those filters to make your search easier. Just like Facebook, share posts, add valuable and shareable content, and increase traffic to your website through ads and sponsored posts on LinkedIn.
21. Business cards are still a thing.
Give out your business cards whenever you’re outside and in open houses. You can also leave personalized notes.
22. Make your website friendly to visitors from different countries.
Add a language selector to attract International buyers. Also, add a currency converter feature on your website. WordPress has many plugins that you can try.
23. Separate websites for residential and commercial listings.
To get better-optimized results in the search engines, make residential and commercial listings. Do this only if you can afford it or if you have a large inventory. You can get a lot of benefits from managing websites for each type of property. The two real estate categories need a different SEO and marketing strategy.
24. Gain more followers on Twitter!
Aside from Facebook, Twitter is a great platform to announce news about listings & real estate information. You can do promoted tweets just like a promoted post on Facebook. This is not another cost; this is another investment.
25. Create a short video on the home page of your website.
Having a short video is your chance to create a lasting impact whenever someone visits your website. 30 to 60 seconds is enough to highlight your services and what makes you stand out to make them keep coming back to you.
26. Check whether your website’s pages are well-detailed.
Put everything you can write about yourself on your website’s pages, including your career history, your mission, career goals, what drives you, achievements, certifications, and reviews from your past and current clients. You can also put links to these if necessary.
27. Update and show your track record.
Inform your site visitors updated with your track record of sold homes and how long they are on the market. Ensure that it’s visible on your homepage, bio page, and social media handles.
28. Make use of virtual tours for your listings.
Allow interactive virtual tours of professionally captured real estate photos for your website visitors. These visually stunning virtual tours will impress your visitors with today's high bandwidth connections and high speed. It’s also another way to add excitement to your usual static page.
29. Ensure forms and inquiry pages are accessible.
Avoid your website visitors finding it hard to contact you or submit their inquiry. Ensure that your contact fields and inquiry sections are on each listing page, so they don't have to go away from your current page.
30. Never underestimate the power of word of mouth.
Nothing beats the power of testimonials from other people. This is a tried and true method of getting your name out there without making efforts. Make sure you keep track of your good performance so people refer you to others.
31. Use virtual staging.
Interest your buyer in getting a sneak preview of the home through a virtual staging website. Online staging is now a trend these days and saves you effort, money, and time from physically staging a home. There’s also a 2018 study of 4,200+ homes where 85% of staged homes were sold 6-25% higher than unstaged homes. Virtual staging is also a great help during this time of the pandemic, thereby avoiding possible health risks.
32. Add customized videos or infographics to your blogs.
Make your blogs more attention-grabber using motion graphics and informative graphics. It will make the blogs more readable and easy to share. They’ll help you become a local real estate expert faster, too.
33. Create a community resource guide on your website as neighborhood pages.
Share tour videos and professional photos of the popular spots, historical places, newest coffee shops, local stores, or tourist destinations in your area. Show them you’re a local expert in your neighborhood, as well as other service areas.
It’s not only about selling a house, but also you’re showcasing an entire community. Remember, providing helpful and valuable information and the content will help you attract more visitors to your website. It’s an inbound marketing strategy.
Here’s an example of a community resource page.
34. Present your best listing photos.
Choose only the best eye-catching photos for your real estate listing photos. You don't want to make your website and pages load slower because of too many photos. Also, this affects the SEO scores so avoid this at all costs.
35. Be a “human.” Show emotions and vulnerability.
It’s not only about business transactions, house selling, real estate closing deals—all the formal and tedious talks. The real estate industry can be like that; spice up the monotony by showing some emotional storytelling in your posts. Be unique, show human topics interesting like lifestyle, buyer testimonials, and even frustrations when buying homes.
36. Create detailed and eye-catching descriptions for each property listings.
Grab their attention by making an appealing and comprehensive description for your listing. Make sure of descriptive words that will leave a lasting impression and evoke emotions in buyers.
37. Use storytelling in your listing descriptions.
Write about more than the home features and amenities. Create storytelling about the home and emphasize unique design or home features.
38. Maximize your most vital niches.
Knowing your strengths helps create effective content around them. Identify your niches according to the kinds of clients you want to target (e.g., singles, retirees, couples, newlyweds, investors, military families), kinds of home architecture style (lofts, mid-rise, high-rise, townhouse), or types of recreational activities (tiny homes, lake homes, RVs, ski homes, beachfront).
39. Make use of local keywords for SEO.
Establish yourself as a local expert by maximizing the use of relevant keywords and phrases when people type on search engines. This can help display your pages correctly when buyers search for homes in your area online.
40. Get expert help when using the right keywords.
When in doubt, ask for help. While there are tools available online and free of charge like Keywords Everywhere, you can try paid keyword research tools like SEMRush, Google Adwords Keyword Planner, or MOZ Keyword Explorer.
41. Make a landing page.
A landing page is a linked page on your website that serves as a resource offer from your business for a visitor's contact information. To make a landing page, click here.
42. Encourage former website visitors to go back to your website again.
Smart tools like Google Adwords and Facebook help retargeting website visitors to return through remarketing ads.
43. Make your listing presentation visually appealing and beautifully designed.
Showcase your primary offerings neatly with an appealing summary. You can also use this method in your open house and first meetings.
44. Make the most out of your email signature.
Add your job title, website link, other essential links like online reviews, tagline, and mobile number.
45. Explore a CRM tool.
CRM (Customer Relationship Management) software helps you et organized using an all-in-one software solution. You can automate your lead generation process, workflow processes, contact organization, prospecting, lead nurturing, and many more.
46. Personalize your emails and messages.
Avoid using template messages. Make them all about your customers' needs and provide help showing urgency and genuine concern.
47. Invest in aerial or drone shots.
An aerial video on your homepage, rather than the usual image banner, leaves an impression on your visitors. Hire a professional real estate photographer.
48. Have your domain name with your name or company name.
Avoid those usual keyword-based domain names as they sound generic. Domain names with your name or company work well and create a memorable impression of your website.
49. Add social media sharing buttons.
Ensure placing a visible sharing button large enough to grab attention without distracting your viewers from the content.
50. Get as many as many followers on your social media. Invite your friends and relatives.
Seek help from your supportive relatives and friends to like or follow your social media handles like Facebook, Instagram, and Twitter. This will help you boost your online presence on their page feeds and gain exposure aside from your primary connections.
51. Consider inviting experts to guest blog on your website.
Invite local experts and thought leaders from your area to share their perspectives through guest blogging. This helps add credibility to your site. Share guest-written articles on all of your social media platforms.
Our Takeaway
There are many real estate marketing strategies out there that can really help you take your business to the next level. However, choose the one that you’re comfortable doing and you think works best for you. If you have questions or need help, please don’t hesitate to send us a message.
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