18 Easy Real Estate Marketing Ideas to Help Nashville Agents Stand Out
Marketing Ideas to Help Nashville Agents
The real estate world has had exciting ups and downs over the past decade. For instance, the National Association of Realtors or NAR membership hit the all-time high of 1,375,000 realtors in 2006 before it dramatically dropped with the housing financial crisis.
But since its rock bottom in the year 2012 with about 999,000 members, the ratio has been increasing steadily. With nearly 1.1 million members in 2014, we can say that the competition among every realtor was already heating up.
Do you agree that the competition in the real estate industry is fierce? These days, you will need to have an expert offline and online marketing skill to set yourself apart from your competitors.
While it’s true that real estate agents are still the critical key in buying a property, buyers are always looking to do more of their research online before they involve the experts.
One study from NAR showed that about ninety-two percent of home buyers use the net to begin hunting for a house, making it more important for the real estate agents to have a more active presence on the web. If you’re in the real estate industry and not active online when it comes to networking and engaging with your potential customers, then there’s a big possibility that you are already missing out.
In this post, you will learn the most important ideas if you’re looking to win the game in the world of real estate marketing.
Easy Real Estate Marketing Ideas
1. Set Yourself Up in Different Social Media Platforms
Make sure that you have set up social media accounts on big networks like Twitter, Facebook, Instagram, Pinterest, and Google+. In that way, you can interact with your followers, share good press, and promote the properties you’re selling.
2. Consider Adding Social Sharing Buttons in Your Website
Home shoppers are very eager to share their top house picks with family and friends. Thus, make it much easier for your home buyers to share or email various properties online by adding social sharing buttons on your website.
3. Always Keep an Eye on Your Competitors
What is the competition doing in your area? What do their official websites look like? How active are your competitors in social media? It’s essential to know the status of your competitors. When you do this, you will be able to avoid their mistakes and replicate their success.
4. Create an Effective Business Card
You should consider getting a killer business card and make sure you hand them out to every potential home buyer you bump into.
5. Make Yourself Much Easier to Contact
Aside from handing out business cards, you also need to put your contact information on all pages of your website. It’s also ideal that you make a quite impressive contact us page to grab attention and make possible home buyers contact you.
6. Use Beautiful Local Images
You are not just selling a property, but you are also selling a whole area or town. That's why you should showcase what your place has to offer using beautiful and high-quality photos of local familiar sites and town landmarks.
It’s also best that you hire a professional real estate photographer Nashville so you’ll have a fantastic aerial shot of the property that you’re selling and the community too. Moreover, you can surely use these photos not only for your websites but also for your social media pages.
7. To Capture Leads, Create an Irresistible Content Offer
Consider producing highly informative real estate eBooks like “Things people should consider before purchasing a house.” Indeed, offering free eBooks to get their email address is a great way to capture more leads.
8. Hire a Professional Photographer
Successful real estate heavily relies on great photography and videography because bad images will only diminish interest even in the most exceptional residential or commercial properties. You must have beautiful and high-quality photos. If you are in Nashville, it’s highly recommended that you hire a local professional real estate photographer, preferably with years of experience in photographing architectures and homes.
On the other hand, if you have sophisticated photography tools and equipment and you’re somehow confident in your abilities, then you can also capture decent ones for your website. However, you need to bear in mind the real estate industry is one of the many industries where it pays to bring in the pros.
9. You Can Create a Virtual Tour
The time of your clients is precious, and they want to understand a particular residential or commercial property before they visit it in person. Virtual tours are beneficial as they can give an accurate and comprehensive preview of your property for potential home buyers.
10. Local Sponsorship
You can also consider sponsoring local school events, sports teams, or festivals. Signing up as their local sponsor usually means getting your business listed on their flyers, program pamphlets, or a spot on their t-shirts.
11. Make Creative Animated Videos
Consider outsourcing a high-quality and attractive animated video for your business. Cute, short, and high-quality animated cartoon videos can help establish your brand and give a touch of personalization. You might even want to try featuring some local sites or landmarks in your video to make it targeted and unique.
Bear in mind that your animated video does not have to be very sophisticated – come up with a simple and short video with the help of a professional near you.
12. Create Pinterest Boards
As a real estate agent, you may need to create Pinterest boards since it is a great way to provide information and images for specific listings. In addition to the high-quality photos of the property, you can also create a board on Pinterest for a single property to highlight the most important benefits that one can get in that particular location.
13. Make Your Website Mobile-Friendly
We can all surely agree that people spend most of their time on their mobile phones. Recent studies have shown that about eighty percent of internet users utilize their mobile phones for online activity. Therefore, it is paramount that your site is entirely mobile-friendly. It’s even better if you consider a mobile application where potential home buyers can view your listings.
14. Send Newsletters
Email marketing is one of the most effective and ideal strategies for building a relationship with clients. Thus, it’s beneficial if you collect emails from your local outreach, website, social media pages, or any other ways you can think of.
Next, send your email subscribers or followers the things they are looking for like notices about new houses available on the market, upcoming open houses, news about free seminars that you are offering in the area, and many more.
However, if you’re working in different geographical areas, you will want to segment the subscribers of your newsletter based on their specific location to make sure that they will only get the most relevant updates and emails from you.
15. Build a Google My Business Page
It is the latest in location-based pages of Google. If you are confused with Google My Business Page, don’t worry too much since it is generally the same idea as Google+ Pages and Google Places for Businesses. Setting up an account makes it much easier for the people to search you in Google+, Google Maps, and Google Search. Trust me, this method is a no-brainer.
16. Going Niche
Stand out through going niche amid competition in the real estate marketing. For example, become the ultimate go-to agent for families with kids, dog owners, divorced individuals, etc. Making your name when it comes to a specific niche can make you memorable, most notably in highly saturated zip codes.
17. Utilize Emotional Storytelling
Use emotional storytelling with powerful visual elements and compelling copy. Humans tend to respond to effective stories, so if you tell a good one, your clients will undoubtedly flock to you.
18. Webinar Hosting
If you’re comfortable enough in hosting a webinar, it can also be an effective way to gain attention for your real estate business. Webinars can be repurposed as videos too that you can upload on YouTube. It can serve as a valuable video content, which can permanently live on your website.
Now that you know the top 18 things you should do as a real estate agent, don’t forget to apply these to your marketing strategies.
